PMF

TLDR: Unicorns aren’t real. You and your customers are real. Focus on reality. Avoid hell.

TLDR: There is a clear, repeatable way to build viable businesses by delivering experiences and outcomes people are willing to pay for with sustainable cost structures. This approach requires intrinsically incentivizing collaboration between financiers and builders to build and nurture profitable, long-term, self-sustaining businesses.

TLDR: If your work feels endlessly repetitive and futile you do not have product / market fit.

TLDR: There is a practical approach for redefining and applying product/market fit as a methodology for building a viable, scaled business.